42 Knock Out

Venture Capital Dream
20
Feb

Selling Yourself to the Media – Tips to Deliver a Knock-Out Interview

Giving an interview is like going on a first date: It will lay the groundwork for your relationship with the media. You’ve caught their attention, now you need to build a rapport and develop a long-term relationship, gathering the publicity results on your way. An interview is the best free publicity you can get, so you need to be the best interviewee-or date-the journalist has ever had. Make it so whenever they need an expert or need a source-regarding your area of expertise-you are the person they contact. Giving a good interview is the first step in getting more publicity, so sell yourself to the media, and score a second date.

Here are a few publicity tips to remember for your interview:

1. If the interview is going to be over the phone make sure you use a landline, not your cell. A dropped call or a bad connection can lead to confusion, wasted time, or worse, for you and the person interviewing you. It’s the same reason you don’t talk to your date with you mouth full. Good crisp connections are the key to achieving the publicity results you desire.

2. Take a promotional break. When you’re being interviewed, remember that the interview is your promotion, so there’s no need for you to do it. Don’t say “In my book…” fifteen times during an interview, or during a date. Take a backseat to the interview’s promotional power and enjoy the publicity results.

3. If you’re doing television, give some thought into what you’ll be wearing. Ask yourself, “How will I look on set?” You want to stand out, not blend in. Do you wear camouflage on a first date? Of course not. And always bring a change of clothes. You don’t want to be wearing the same outfit as your interviewer, or your date! It’s also a good idea to dress professionally in a phone interview. You’re likely to be more confident in your professional attire than in your pajamas. Publicity success lies in a person’s confidence.

4. Send in a suggested list of questions for the interviewer to use. Note: Do not try this before a first, second, or third date. You’ll be able to answer these questions in a very succinct and clear manner, making great sound bites that can be pulled out and used in print articles, getting more publicity for you. It’s always a good idea to review your online press kit prior to the interview as well.

The best free publicity tip-and dating tip- you’ll ever receive is this: Be prepared. For interviews and everything else in the PR realm being prepared is the key ingredient to a successful publicity campaign. Lack of preparation is a publicist’s nightmare-yours too-so dress up, know your sound bites ahead of time, and review your online press kit. With a little preparation, you too can be a publicity success.

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02
Dec

How to Choose Your Knock-Out Clothing Color

Do you know that the colors you choose to wear can make or break your style? The perfect look for you includes a combination of factors such as cut, length, pattern and material. Finding just the right color will tie your overall look together to create a knock-out style combination.
Choosing the wrong color can make you look tired and washed-out, even older that you really are. On the flip side, the “right color” will freshen your look and give you a tremendous boost of confidence. When you’re wearing these colors, you exude radiance. The people around you definitely notice — and even compliment — your look.

To determine which colors are best for you, you will need to focus on your skin tone, your eye color and your natural hair color. A professional color consultant can help you pinpoint the colors you’ll look great in, or you can use the following guidelines to experiment yourself.

•    Skin tones are divided into “seasons”. Cool skin tones are “winter” and “summer” complexions, while warm skin tones include “spring” and “autumn” complexions. To determine your season, look at the inside of your arm in natural light. Note the undertone of your skin and the skin color.

•    “Winter” skin tones have blue or pink undertones, with white, yellowish-olive or dark skin. These complexions have a lot of contrast between their hair color, eye color and skin. Many Asians and African-Americans fall into this category. Winters are often brunettes with dark eyes. These people should wear intense, rich colors with high contrast, such as white, black, navy, red and fuchsia. Avoid pastels and subdued shades such as beige, orange and gold.

•    “Summer” complexions also have blue or pink undertones, with pale pink skin. These people have a low level of contrast between their hair color, eye color and skin tone. Summers are often natural blondes or brunettes with light-colored eyes. These skin tones look best in pastels and soft neutrals such as lavender, plum, soft blue and rose. Black, orange and other intense colors should be avoided because they will appear harsh next to these complexions.

•    “Spring” skin tones have golden undertones and white or peach skin. Springs are often redheads or strawberry blondes with rosy cheeks, freckles and light-colored eyes. They look best in warm colors such as golden brown, golden yellow, camel and peach. Dark colors do not complement these complexions.

•    “Autumn” complexions have golden undertones, and include redheads and brunettes with dark eyes. These people have a deep, earth-tone quality to their coloring, so rich, earthy tones found in nature will always compliment their complexion. Autumns should select clothing with golden undertones, including beige, orange, gold, dark brown and camel. They should avoid clear, bright colors such as bright white and black, as well as blue tones.

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