42 Knock Out

Knock on Any Door

Sterling Silver Epoxy “Knock At My Heart” Door Knocker Charm

Knock on Any Door

How many great opportunities have passed you by? I can tell you that quite a few have. You have had many lucrative opportunities come right up to your front door, and you did not hear the knock and they have walked away. Do you think it is time to install a loud door bell so you can answer when they come next time?

Here are the installation instructions for your new door bell. Guys, this is one time you might want to actually read the instructions and follow them step by step for the thing to work right. Door bells for opportunity sometimes are hard to get working.

Step one: You have to have a destination. Do you know where you are going and what you want? Is your favorite saying, “I just take life one day at a time and take what it throws at me”? I do not like that saying. That may sound macho for some people, but I value every day and use each one to advance myself closer to a long term goal.

There is the key word to installing a loud door bell for opportunity, goal. You will need this tool, it is one of the tools you will need for the proper installation. You will need a whole set of them. Short term goals, mid range goals, long term goals. The local hardware store does not have them. You will find them between your ears. A goal is not a goal until it is hand written down on a piece of paper. The ones kept in your mind, and the typed ones do not work for this installation. They must be hand written. There is a reason for that, but instead of getting into that lengthy explanation I would like for you to just trust me.

Now that you have the hand written list of goals, with the most important one at the very top of the page, put them where you can see them. You need to see them at least twice a day to remind you of what opportunities you are searching for.

Step two: I am going to use the goal of money for an example. This is the most common goal for people, more money, but love, happiness, health, and weight loss are close behind. I will use money though. So now you must set the dial on the door bell so the little arrow points towards money. You will find that little arrow on your head. They are better known as eyes and ears. I don’t mean to make it sound like I am implying that you are an idiot or pointing out something obvious. What I am saying is now with a set of goals, short term being ones that get you closer to mid term goals, and mid term goals get you closer to you long term goals. I can write a whole book on setting goals, but that is a simple explanation. With the set of goals, you can now focus and watch and listen for opportunity to come.

Focus on what it will take to reach your goals. If you are not focused on your goals, or do not have them implanted into your mind, opportunities will come and go each day. If you have your eyes and ears open and know what you want, then as soon as that opportunity is there, you can jump on it.

Now when you turn on your computer and an article for starting a home business on the internet pops up, you might take a look at it when you did not before, a missed opportunity. This is just an example, but do research into ways to make money. Opportunities come in different ways. There are the ones you are looking for and doing research on. There are the ones that you are at the store and you look over at the magazine rack and see an article that relates to what you are looking for. There are the ones that fall into your lap. If you have your doorbell on, or eyes and ears open, then you will not let any of them slip by without taking a good hard look or listen.

Some of them do not give you much time to answer. You have to make a quick decision. Some people are better than others at that. If you know exactly what you are looking for and in what niche, then that will make it easier.

Step three: This is where intuition needs to be installed. You know what you want. You know what your main goal is and the final outcome will be. You have a good idea of how you want to get there, and what niche you would like to be in, and what interests you. Now when that short term opportunity comes to the door, how do you react? Your intuition, and the way it is presented should tell you. Intuition is the how loud the ring is. You know right away if it is exactly what you are looking for or will help you achieve a goal. That will be a loud ring and you will jump up and answer it. Other rings won’t be so loud. The opportunity will have a lot of what you are looking for, but some of it will not be so appealing. Other rings will be soft, and those you should not jump into without thorough research.

I want to finish by saying that I am a firm believer in specialized education. Any opportunity to learn something about your skill or niche is a must have. That skill or niche is your tool or key to your success and reaching your goals. I have purchased many books and only learned one thing after reading a whole book. I have purchased many multi-disk CD packs and have learned just one thing after listening to the set. I have sat through seminars, and have learned only one thing. That one thing that I learned from each is worth every last nickel of the purchase. I put all those one things together, and I achieve my goals. Without each thing that I learn, I don’t know if I could or would be where I am today. Education is always a loud ring.

What do you want your legacy to be? The person who accomplished everything they set out to do, or the person that sometimes remembered to take out the trash.

          There are some writers taking very lightly the threat of endangering entrance of another world wide depression. They are of the view that ‘what goes up must come down’. It seems that either they are not aware of the catastrophe and panic of the suspected depression or they are carelessly trying to avoid the worry. Neglecting a problem is no solution. I think, it is due responsibility of thinkers to not only find out the reasons of but also the ways and means to either totally block or at least hamper the entrance of the depression so as to keep the world economies bewared from depression calamity.

          To start finding out the probable reasons of the suspected depression knocking our door we will better recall Lord Keynes who gave the irrefutable logic that depression is always caused on account of a lack of ‘effective demand’. The effective demand comprises of consumption demand and investment demand. Therefore, the lack of effective demand may come about due to the lack of either the consumption demand or the investment demand or both. Hence, to increase effective demand the consumption demand or the investment demand or both should be increased.

          TO INCREASE CONSUMPTION DEMAND According to Keynes, “The fundamental psychological law upon which we are entitled to depend with great confidence both a priory from our knowledge of human nature and from the detailed facts of experience is that men are disposed, as a rule and on the average, to increase their consumption as their income increases, but not by as much as the increase in their income”. Keynes further contends that consumption expenditure is a function of the absolute current income.

          That is, Ct = f(Yt)                                ————–(1)

          This functional relationship between consumption and income needs further clarification as regards to the concept of income. According to Gardner Ackley, in the absence of some reasonable theoretical basis regarding the dependence of money value of consumption expenditure upon the money value of income, it may well be continued to assume that real income determines real consumption to the extent that income determines consumption. Moreover, Lawrence Klien and J. Margolis, on the basis of their empirical study, held that the consumption expenditure is determined by disposable income more correctly than by total earnings. It was further resolved and concluded that the consumption expenditure (hereinafter referred to as consumption) of an economy is a function of its current real absolute disposable income (hereinafter referred to as income).

           The algebraic form of the consumption function (1) above depends upon the nature of consumption curve. It may be linear or non-linear as depending upon the consumption behaviour of the people throughout the variation in income. J. Powelson advocates that it is generally preferred to lay emphasis on linear form of consumption function on account of the fact that it requires rather less detailed and less accurate knowledge of the people’s spending reactions and, moreover, that in short term analysis the linearity and the non-linearity of the consumption function make insignificant difference in the results. That is why Keynes also used the linear form of consumption function in his analysis. Obviously the economists, preferring linear form of consumption function, remained confined to the analysis of the problem of income-consumption relationship for a short term of the order of making insignificant change in the parameters of the economy. But, in the later half of the twentieth century, economic analysis of such a short term has lost its importance since the adoption of economic planning. The economic analysis for a full plan period is most desirable in a planned economy. A single plan period, being generally of the order of five to ten years, is sufficient enough to experience a significant change in the parameters of the economy, especially in case of a developing economy where the entire socio-economic setup is being changed fast on account of rapid economic development through development plans. Therefore, irrespective of the term of analysis either being short to the order of a single plan period or being long enough, the nature or shape of consumption curve must be analogous to the empirical studies and widely acceptable principle of expenditure behaviour of the people.

          If the income is increased successively, the consumption decision out of every successive increase in the level of income will determine the ‘marginal propensity to consume’ of the economy. Thus marginal propensity to consume (MPC) is the sole determinant of the true locus of the consumption curve. Therefore, the true shape and nature of the consumption curve will be arrived at by studying the behaviour of MPC throughout the increase in income. As widely accepted, MPC goes on declining at higher levels of income and approaches to zero at a very high level of income where all available consumption goods are included in the consumption schedule in a way that it gives maximum possible satisfaction to the people. Hence, assuming that consumption is never zero at zero level of income, the consumption curve must attain the form of a curve representing an exponential consumption function as given below.

                                 -wY

          C = Ca + m(1- e          )                      ————–(2)

          Where, Ca is autonomous consumption or the minimum consumption. ‘m’ and ‘w’ are constants, i.e. parameters of the function.

           In the above function, ‘m’ determines the maximum level to which consumption approaches when income approaches to such a high level where MPC approaches to zero and the people attain maximum possible satisfaction from the available consumption goods. This level of consumption corresponds to such a level of income where not the income but other factors like tastes, habits, fashion, traditions, technology etc. prevent the consumption from increasing. These factors are determined by the entire social, political and religious way of living of the people. Hence, ‘m’ can be regarded as Marxian ‘mode’ of production.

          As regards to ‘w’, it contributes to determine slope of the consumption curve within the given range from C = Ca to C = Ca + m. The slope of consumption curve represents MPC and, thence, determines the extent of increase in consumption in response to a unit increase in income (or the rate of change in consumption in response to change in income). This rate of change in consumption, i.e. MPC, depends upon the distribution of income and the conspicuity factors like pride, avarice etc. The distribution of income and the conspicuity factors are both largely determined by class structure of the community. Hence, ‘w’ can be regarded as Marxian ‘relations’ of production.

           From the consumption function (2) above, MPC comes out to be as under.

                                       -wY 

          MPC = dc/dy = mwe                         ——————(3)

          If MPC, as expressed in (3), is made use of in the formula pertaining to Keynesian ‘multiplier (K), the modified multiplier formula comes out to become as under.

                                -wY

          K = 1/(1 – mwe       )                          —————-(4)

          The modified multiplier formula, as derived above, algebraically prove Keynesian assertion that at higher levels of income the magnitude of multiplier (K) declines whereby, (at higher levels of income) higher doses of investment are required to produce same increase in income. Moreover, at high levels of income, where MPC approaches to zero and ‘K’ thence approaches to unity, the multiplier becomes ineffective making the economy stagnated. To bring about further economic growth, at this stage, the magnitude of multiplier ‘K’ is to be made significantly greater than unity by raising MPC to some positive value. This type of a change in MPC and hence in ‘K’ is possible through either raising the value of ‘m’ or decreasing the value of ‘w’ or both as evident from the expression (3) defining MPC. The value of ‘m’ can be raised by introducing new items in the consumption schedule along with some quality improvement in the existing items. Similarly, the value of ‘w’ can be decreased by mitigating the inequalities in income distribution. In developed economies the conspicuity factors are insignificant. Therefore, the mitigation of income distribution inequalities in developed economy has lesser bearing on increasing MPC than that in developing economies where the income distribution is considerably unequal.

           As regards to the present depressive situation in the world economies, the developed economies too are suffering from considerable level of inequalities in income distribution. Therefore, introducing new consumption items, improving quality of existing items and making income distribution more equal will help to increase consumption demand almost equally in both the developed and the developing economies.

TO INCREASE INVESTMENT DEMAND

           The situation pertaining to induced (productive) investment at present is different in the developing and the developed economies. The developed economies are characterized by more than the desired level of productive investment while the developing economies are still suffering from persistent lack of total investment. Therefore, the developed economies need only to preserve the existing productive investment in the present depressive situation. It can well be done by raising the purchasing power of the middle income group (the dominating group in the consumption goods market) through the measures as suggested for increasing consumption hereinabove. Moreover, the easy consumer loans either free of interest or at an insignificant rate of interest and restriction on speculation (both commodity speculation and non-commodity speculation) activities would be proved most helpful as instant weapons to preserve the existing productive investment. As regards to the developing economies, in the situation of economic depression these economies need not only to preserve the existing productive investment but also to increase it. The Keynesian assertion that ‘induced (productive) investment depends upon the excess of Marginal Efficiency of Capital (the rate of profit earning on investment) over the prevailing rate of interest’ always holds good. Therefore, the developing economies apart from increasing consumption demand as suggested above also have to bring interest rates significantly lower and to increase the ‘Marginal Efficiency of Capital’ (the rate of profit earning on investment) to fight against depression. Among various ways and means of lowering the interest rate the restriction on speculation will help very much in the developing economies because they are always short of capital and the liquidity engaged in speculation not only makes a dent on the supply of capital but also makes the interest rate high.

          Moreover the steps taken to mitigate the inequalities of income distribution diverts a part of the flow of income from high income group (the group having insignificant MPC) to the middle income group (the group having high MPC) whereby not only the consumption demand will improve but the magnitude of the multiplier ‘K’ also will attain the value more than unity and become effective in raising income, employment and induced investment.

CONCLUSION AND SUGGESTIONS

          The above discussion makes amply clear that the situation of world wide depressive economic trend emerging on account of unequal income distribution, large amount of liquidity engaged in speculation activities and saturation in induced investment can well be faced by taking following steps.

          1. The income of the middle income group and the low income group should be preserved against unemployment.

          2. The inequality of income distribution should be alleviated fast so as to divert a considerable portion of income of the high income group towards the middle income group and the low income group.

          3. A wide range of consumer loans at negligible interest rate or interest free should be floated in the market.

          4. Government should make its expenditure concentrating on the external economies to the existing production units.

          5. Government expenditure (autonomous investment) for attracting new induced (productive) investment should be stopped.

          6. A subsidy scheme for the consumption goods should be launched in a way that consumption goods pertaining to high income group may become under the reach of middle income group and consumption goods pertaining to middle income group may become under the reach of low income group.

          7. Flow of funds towards trade & commerce enhancement should be restricted.

          8. Speculation activities, especially the non-commodity speculation activities should be stopped.

                                                _____________________

We might have faced a situation wherein we have been greeted (sometimes knocked down) by pet dogs when visiting someone, with their embarrassed and apologetic owners trying stop them. As a dog owner, it does not seem to be a pretty situation to be in. Yet, it is a problem for owners to prevent their dogs from jumping upon and licking their visitors.

It need not be distressing. Just as you teach your dog to do things with patience, here too you can do it. However, here you may need to be more innovative and sneaky in order to teach your dog to behave.

The most common method is to command at the top of your voice “No!” to stop your dog from charging. However, you can not always be there to stop your dog or the dog may not obey. Other methods include using chains to stop the dogs which can be dangerous for both as the sudden jerk of the chain can cause injury. Here too, you can not always be there to stop the dog. Others used keyed chains which creates rattling noise when moved. Dogs find this noise unpleasant and stop doing whatever they are doing. This helps when they are wearing but to make then suffer this noise would be cruel. Hence, a better solution is needed.

Sometimes one finds solutions by accident as it happened here. The owner unable to stop the dog from charging through the usual “key collar method” threw a regular chain at the door and yelled “No!” at the same time. The sudden clanging sound of the falling chain plus the loud command had a dramatic effect on the dog which stopped then and there.

This method has proved to be effective; but you need ensure that your dog does not that you are throwing the object or else it shall be scared of you. You can use chains, bottles, stones, or sand to do the trick. Remember the aim is to grab the dog’s attention and not hurt it. This method sends a signal to the dog “If you ignore your master, something shall happen”. Hence, the sudden falling of the object is bound to frighten the dog to realize that something is amiss and it is better to obey you. The thought of creating noise whenever someone comes, might not appeal to all, however, it is still better than apologizing for the dogs’ behavior. Moreover, this need not continue, for the dog shall learn to obey your command and stop the moment you say “No!”

The same method can be applied outside, whenever the dog tends to ignore you. The combination of the sound and object falling (like bottle with stones), plus your stern and loud command speeds up obedience and the dog is conditioned to obey you or else face the unpleasant situation.

Learn more of dog training aids, videos, cassettes, books, magazines from the library or workshops. The television show; “Dog Whisperer, Caesar” can also help.

The bottom line of any business is how much profit you got from your investment. At the end of the day, what drive a business to operate are the profits.

Indeed, every business, whether it is a small one or part of the Fortune 500 list, needs to consider profit to stimulate the drive for a successful and effective performance. Be it in any process within the business – e.g. marketing campaigns such as business card printing, manufacturing the product, empowering the employees – the profit will help your business to strive to achieve its goal.

However, profit does not just get to your doorstep at once. Just because you have started your own small business, you expect that tomorrow you will have your profit. That is not the way it works. Profit is something that you constantly seek and work for. It is something that keeps you from lying back and waiting for it to come in. It is the very thing that keeps you working diligently night and day.

When looking for profit, you need to know three things to get you your bottom line:

Where does your profit come from?
Profit does not come from just waiting around your office and hoping that it will knock on your door soon. Profit comes from doing the basic functions of your business efficiently and effectively. And mind you, each of the basic functions in your business is a potential area for profit to come in. The bottom line is to make or save money in each core area to increase your potential to succeed.

Marketing is one area where you can open doors for profit. Using strategies such as business card printing or online business card printing can help you increase your client base. In fact, your business card printing can help you identify your database, as well as help you be recognized and remembered by your target market. Your marketing campaign is a core area that can help you identify how you can solve a problem of your target market. When you are able to, your level of revenue from your marketing and sales efforts can double your opportunities for profit.

How do you get your profit?
How much you get for profit depends on what action you put into your business. This means having actions and steps done to make sure your get your ROIs for your business. What actions did you take to ensure that your products get recognized? All of this can be seen then in your profit plan, which you should have for each of your basic function areas. Without it, you will have a very hard time to control where you get your income from.

How do you know if you have a profit?
It is in the numbers. The numbers speak for itself. You therefore must be able to keep track of the numbers that result from each and every action you make.

The point: your profit may not be at your door instantly. But working hard and diligently, understanding your profit, having your profit plans, and tracking it can get you your profit at your door. It may even want to stay inside your small business if you do it right.

So much of your success is dependent on your ability to recognize that opportunities are all around you. If you only recognized it you would realize the huge potential you have in front of you. Many people ask me how to recognize an opportunity when it’s truly right there in front of their own eyes!

You know, opportunity doesn’t usually come along and BANG on your door…or a streak of LIGHTNING comes flashing down at you from the sky. Frankly, it will just come creeping up to you one lovely day, totally unannounced and take you completely by surprise…so much so you didn’t even notice its presence. Does that sound too philosophical? Nah…I think its right on target!

Just think of different situations that you handled or failed to handle…or even failed to perceive that they even existed…until it was too late…and the parade passed you by!. By way of example, how many times have you met someone for the first time and you didn’t even leave your business card with them; or the chance to attend a convention or a seminar and you didn’t attend?

Well, in my opinion, these were golden opportunities that you failed to recognize.

I’m sure, that you can make a long list of such instances when opportunity knocked at your door and you didn’t even care to let it in! Knock knock…

The failure in recognizing an opportunity happens when we have not evolved ourselves to that level…of awareness. It’s like a child who cannot obviously understand things beyond their age.

Unless we work towards the achievements, towards the “awareness”, we will never be able to reach that maturity level to discern and distinguish different business situations that are in our presence.

But a smart “aware” entrepreneur, who by just talking to a person, can figure out the possible advantages or even disadvantages of doing business with that person. With his continuous efforts to make the best use of every instance, he develops a clear understanding of what is an opportunity and what is not. I like to call this “clear discernment”. It’s all about awareness and being open and receptive to every day opportunities and what’s around you.

I advise you all to have a good look around. Wherever you are, whatever your circumstances, you will find enough profitable situations, where opportunity abounds…only you have to recognize them. You have to be aware of them, that they even exist.

There’s a wonderful story I read about a Marketing Manager of a Japanese noodles company, who around 25 years ago went to study the market potential of noodles as a product for India. He, together with his team, carried out quite an extensive survey in a particular region in India by talking to people about their eating habits. To his dismay, his research concluded that the people of that region preferred only their regular staple foods and disliked anything other than that.

The frustrated Marketing Manager called up his CEO in Japan and said, “Boss, I’m so sorry to disappoint you, but I think we’ll have to dump the whole idea of launching our product in India. People just don’t like foreign food here!”

To that the CEO said, “Wow! We have a golden opportunity there! If people in that part of the world, don’t even know what noodles are, we would be the first ones to tell them!”

The Manager thought probably his boss had gone crazy, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily food intake.

Well, the CEO sure had an evolved thinking! Don’t you think? He was shrewdly able to recognize the huge opportunity; he opened a whole new opportunity for more foreign companies that established their “unacceptable” products in India over the years.

My friends, it’s all in the way you look at it. What seems like a mere difficult situation to you could actually be an extraordinary chance for another person. But if you are evolved in your perception, I am sure you would not fail to welcome any advantageous business situation you come across.

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