Heading
This is where your company heading goes. Drop in your company details. Blitz
Objective
What is our company about and why should we care? This is where the core principles of your business will go..
Summary
The major details of your business will fill out the rest of the plan but if someone was just skimming your plan, they should be able to develop confidence in your business from your objective page.
Concept
This is where you pitch the reason for your plan. This part is elevator speech about the future of your business. This segment is what’s on your refrigerator and you bathroom mirror.
Current Situation
Give the good, the bad and the ugly. Keep it real and honest. Keep it short.
The market
This is your expert assessment of the climate of the market, the statistics and the fundamentals that make the market and sub-markets viable. Show your know-how.
Market segment
How do you plan to find and work with your target market? Who is your target market?
How do you reach them? What can you do for them?
Consumer analysis
This is where you tell the reader about the market in greater detail. Keep your analysis sharp and to the point. Use facts and figures.
Completion
Summarize at this point.
Product/Service features and benefits
Pitch your top selling service or item and show how the after market or up sell items fit in.
Competitive analysis
Time to layout the profile of the competition. Who are they, how many are there and what kind of advantage and weakness do you have in relation to your competitors?
Positioning
How will you portray your company to the media and to your target market? What methods will you use?
Advertising and promotions
Outline your proposed mix of marketing sources. Explain your choices of marketing vehicles and how they will reach your target market.
Sales
Explain how your sales strategy will work in concert with your business strategy.
Research and Development
This will relate to any new projects your team is working on for the future.
Operations
Any important aspect of the business that does not apply to a topic above.
Staff
Indicate the names and titles of your key players. The roster should also include the names and positions of major consultants and mentors.
Financial Summary
This is the tough part. You’ll need to provide a pro forma, income statements, balance sheets and cash flow forecasts. Keep the figures as accurate as possible, and make your projections about five years out.
Payback and exit strategy
Debt and equity lenders want to know what your exit strategy will be. Are you planning to sell the company; go public; liquidate assets; or consolidate with another company? Let the reader know what your end game will be.
Closing Summary
This final statement to the audience will tell them what you told them before. Keep it positive and upbeat but levelheaded and practical.
In order to make this business plan in record time, you need to be prepared ahead of time. Get all your materials ready before you get started.
